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Date of publication: 2017-08-24 17:33

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Customer Relationship Management - Research Paper

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Essay about Relationship banking - 1448 Words

The writer of the narrative essay has to make sure that they answer their questions presented in the thesis statement and do not wander from their topic. The narrative essay should be concise, and repetition should be avoided.

Customer Relationship Mamagement in Banking Sector

It should be focused and the statement put thereon should be clear. Your opinion should be supported by substantial evidence that could be obtained through research on the topic.

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The learning cycle is thus complete and results obtained can be reused in future analyses and in future marketing plans. It is easy to understand that the Data Warehouse cannot actually be built 8766 once for all 8767 but is a kind of living structure continuously enriched and updated as the Relational Marketing activity developes. OLAP (On Line Application Programming) analyses are developed by means of Business Object in its web version. CRM analysts use this tool to issue complex SQL queries on the Data Warehouse or on the Analytical Datamart and carry out mono and bivariate statistics on the whole customers 8767 population or on selected groups. Figure 7 shows general structure of Relational Marketing Activity.

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Processes. In: J. Becker H. L. Grob U. M�ller-Funk G. Vossen: Working Papers of the Institute of Information Systems, No. 89, Muenster, Germany 7556.

It is important in persuasive writing to have a definite point of view while maintaining reader’s interest with sound reasoning and solid evidence. A persuasive essay should end with a firm conclusion.

The employees should be properly trained to use the CRM system. They have to be updated according to the changing business process. They should be given lot of motivation and encouragement and proper incentives and rewards for effectively working. Firms should not concentrate on external source of information they should have their own research. The Customers always don't rely loyal to a brand if some other brand comes out with a cheap price then the customer will go for that product. Some incentives should be given to the customers so that they can share their like and dislikes of the products to the firm. The complete customer details should be viewed by all the divisions in the firm, so that all the divisions will be updated to get the complete view of the customer's details.

Online Banking: process of allowing the consumer to perform banking functions is the communication channel with specific account information and password of the consumer .Transferring funds, paying bills, checking of saving account balances, paying mortgages, and purchasing financial instruments and certificates of project are the banking activities done online through online banking using the internet as a delivery channel.. In internet banking customer accesses his or her accounts from a browser -which is software that runs internet banking programs resident on the banks ' world wide web server, not on the user's pc'.

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